Name: Jessica Marshall
Official Job Title: Owner and Founder of Miss Daisy Flowers
Follow Jessica: @MissDaisyFloral
What was your very 1st job?
I started a golf cart and bicycle washing business when I was 8 years old with my best friend/neighbor Sofia. We wanted to save enough money to go to the Barbie convention that came to town every year so that we could buy matching Bob Mackie Barbies that were a few hundred dollars each! Ever since that time I have always had an entrepreneurial spirit and an addiction to working for myself and starting businesses.
How did you get started in the industry?
I always had a love for flowers growing up. My mom would cut roses from the garden and put them by my bed in my room when I was younger. Since I can remember, my childhood was spent outside in our backyard playing with my little sister in the grass, planting flowers,catching lady bugs, and always surrounded by nature.
I moved to NYC after graduating from The University of Arizona in 2008 and started off in the Executive Buying Training Program at Macy’s where I was in the buying department for Trend Cosmetics, I was then an Associate Buyer for Calvin Klein suits and dresses at Ross Dress For Less, and then the Merchandise Manager at Fab.com for women’s accessories. It was always so easy to go to the Flower District in NYC and take classes at nights.
I was inspired to come home to Las Vegas and open up my own studio, so I went to the Flower School of New York and enrolled in all of the classes. After that, I had a full time internship at Belle Fleur in NYC and learned from the best in the industry there with Meredith Waga Perez who is still my mentor to this day. We have been open for 2 and half years now and I have 5 full time employees.
Who's a girl boss that you really admire and why?
All of the women in my family are girl bosses! My mom is a no BS independant woman who always let me be myself and grow at my own pace. My sister is inspiring and motivated. My aunt is spiritual and grounded. My grandmother was the glue to my family and a leader. She was a true renaissance woman, that I was lucky to have grown up with. I have been blessed by the support I grew up with in my family, not only the women but the men too. My family provided the roots for the education I received and the opportunities to create the self confidence I have for myself and I was always told I could make it happen it I worked towards it.
What’s your go to outfit when you want to look like a boss?
In the studio it’s my favorite floral Nikes with ALO pants and a jacket, it get’s cold in the warehouse! When I am out and about, I always try and wear one of my Miss Daisy hats and a floral pattern item, whether it is a pair of Ted Baker floral cigarette pants or a Rag and Bone rose top. It’s a great conversation starter about being a florist!
What do you LOVE about your job?
I love that I can be relied on by my clients and customers. My team and I will go above and beyond to handle all requests, even when they are last minute! It is inspiring to have a team of creative and young employees that are fun to work with and believe in the brand. Every day there is something new and fun to work on and it is beyond rewarding to step back to see what has been accomplished. We have wonderful and loyal clients and it’s always fun to work with people who believe in what you do.
What goes into supplies flower’s for a wedding?
Planning! Everything needs to be planned out, from the types of flowers we are using, figuring out the recipes for each arrangement, and taking the client’s concepts for their dream wedding and making it a reality! Supplying flowers can be a challenge as being in Las Vegas, there are no local farms that produce roses or hydrangea so everything needs to be imported from overseas or driven in from California. Some flowers don't do well when traveling from afar so you need to take those pieces into consideration when placing an order (typically, we order 20% more than what we need just to be sure!)
Do you have a favorite event you’ve done arrangements for?
All of the events we have worked on have been special and unique. Our clients have all been trusting and fun to work with. An event that sticks out in my mind now is a stunning wedding we did this last September in blush tones that was so lush and stunning. The photos of our centerpieces were such a hit they were featured in The Knot!
What’s your favorite flower? (and why)
My favorite flower is Japanese sweet pea! It smells amazing, the colors are so saturated and bright, and they are so special. We always have them in the studio when they are in season.
Can you give any advice or tips to individuals who are trying to enter your field?
Do your research! Understand that owning a company and starting a business is a 24/7 commitment, especially after you start to hire employees. Your team depends on your leadership and choices that you make, be sure that you are able to handle these responsibilities. You need to love what you do so that each day it feels like you’re working on a hobby rather than going to work. Vendor and client relationships are key, always make your customers happy. Find ways to make the next day better and more successful than your last. Owning a floral studio is not “cute” it is heavy lifting, long hours preparing flowers usually in a chilly warehouse, early mornings at the markets, long nights striking an event, it is labor intensive! Organizing and communication are key. Flowers have a short lifespan so it is important to understand the product and your timing!
See all of Jessica's Blooms
Oh and if you have a little cash to burn for Valentine's, Jessica partnered with Towbin Motors in Las Vegas and for a mere $400,000 you can get you Valentine a Rolls Royce Dawn filled with 1,000 long stem roses.
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