Job Title: Vice President of Music Strategy & Partnerships at MTV
How did you get started in the industry?
When I was interning in college at a local Atlanta nightlife magazine, I had to work many client events. At one particular event, my manager wasn’t available to help set up the venue so I stepped up to make sure everything went smoothly. The account executive of this client was very appreciative and asked me if I needed a job once I graduated college. Turns out her fiancé, who worked at MTV Networks, was looking for an assistant. I always wanted to work at MTV and it seemed like fate at the time. It wasn’t a simple process getting the job, but after a few months and many interviews, I was offered the role.
What has been your biggest challenge?
Figuring out exactly how to combine my passions and my work. Also learning you can’t achieve everything at once or overnight!
Whose a girl boss that you admire and why?
My former boss. She is highly respected across the industry as well as by the people who work with her and for her. She recognizes and supports the unique talents in her team and allows their voices to be a part of the bigger vision.
What’s your go to outfit when you want to look like a boss?
Haha this depends, I’m lucky that I can wear ripped jeans and sneakers to work on the regular. On the days I’m stepping up my game, I’ll likely be in tall heels, a fresh white or black tee from Kit Ace, and one of my favorite jackets from either Alexander Wang or Helmut Lang. The cuts are so clean and modern. I still wear them with ripped jeans though. ☺
Do you have a favorite project?
Figuring out how to strategically align our brand with other brands to support the creative talents of emerging artists. How people discover new music and how artists expose new music is going through a massive tech and cultural shift. I believe it is important for our brand to give artists a platform to be innovative and share their art.
What do you LOVE about your job?
Music has always been my biggest passion and a huge influence in my life; I love that it is a part of my every day. I appreciate the people I get to work with and the creative minds I have the opportunity to collaborate with in the process. My role is fairly new therefore there aren’t many precedents set, which is both challenging and fun.
Can you give any advice or tips to individuals who are trying to enter your field?
Be creative; don’t believe there is only one path in. Get experiences however they come. Learn the science and the art behind the music and media business. Both are very important and constantly evolving. Do not conform to the standard; be authentic, your voice is important.