LD: Model and CO-Founder/CO-Designer of Ellejay
JP: CEO and CO-Founder/CO-Designer of Ellejay
What was your very 1st job?
LD: I worked in my Dad’s furniture store in Brazil. I was in charge of ringing the bell when a customer walked in
JP: I worked in a small fashion boutique in my early teens…. and was happily paid in form of store discount.
How did you get started in the industry?
LD: I started modeling when I was 15 and the experiences that modeling gave me inspired me to start my own path in the fashion world. I always wanted to have my own line and was excited when I finally felt ready when the opportunity arose.
JP: I started in the industry by shopping, a lot. My passion for the fashion world started at a very young age and it has never died or strayed since. After years of working retail then merchandising and styling for Shopbop and Revolve, I was fortunate enough to acquire all the skills and drive needed to branch out and create something personal. When I finally connected with Ludi I knew it was our time to build something great.
Whose a girl boss that you really admire and why?
LD: Rihanna because she doesn’t give a F****. Not sure what I love more, her voice or her style… and she’s one hot babe.
JP: DVF. She paved the way for women in the fashion world. Enough said.
What’s your go to outfit when you want to look like a boss?
LD: When a bikini not acceptable… My grlfrnd jeans, Deep-V top, Heels (height depending on who I’m with) , and my Chanel bag
JP: Distressed Denim, the perfect white tee, a statement belt, and booties.
What do you LOVE about your job?
LD: I love studying upcoming trends for the year and transforming them into our own vision. Being a model and trying on clothes all day really helps me learn more about my style and what details or fitting I require in my own product.
JP: My favorite part of my job is seeing the product come to life and having a collection well received. Seeing Ellejay on the beach is such a great feeling and so surreal to know every piece started with just a sketch (and a whole lot of coffee). Least favorite part of my job is when Ludi drags me to Pilates.
What’s the most important thing when shopping for a swimsuit?
LD: The fit. Being clipped is maybe acceptable on set, but a fashion DON’T on the beach.
JP: A plane ticket to Hawaii. Besides that, Ludi and I strongly believe in creating a product that makes you feel sexy and confident and I think that comes from special details and the perfect fit.
What inspires your designs?
LD: I was shocked at how hard it was to find the perfect bikini in the U.S. I would come back with bags of new bikinis every time I went home. I draw a lot of my inspiration from the colors and lifestyle in Brazil
JP: Runway. I study the shows for the upcoming seasons and find small details from the shows that stand out to me. Swimwear is definitely branching out from basics and becoming fashion forward. I like to take details from ready-to-wear or couture trends and translate it into a piece that will rock on the beach.
Can you give any advice or tips to individuals who are trying to enter your field?
LD: I would tell them that the fashion industry is one of the hardest to break into. It is always changing and growing and you need to always be working to stay ahead and relevant. It is also very helpful to network and make connections in the industry.
JP: Pick your partners wisely and don’t be afraid to ask for help. Ellejay would not be where we are without the amazing team and support system we have.
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